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1. Introduction

TagItem ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you use our mobile application and related services.

By using TagItem, you agree to the collection and use of information as described in this Privacy Policy.

2. Information We Collect

2.1 Account Information

2.2 QR Code and Communication Data

2.3 Usage and Technical Information

2.4 Anonymous Users

For users who participate without creating accounts, we collect minimal information necessary for chat functionality, including temporary session identifiers and basic device information.

3. How We Use Your Information

We use your information to:

• Provide Services: Enable QR code creation, messaging, and account management
• Improve Quality: Analyze usage patterns and fix technical issues
• Customer Support: Respond to questions and provide assistance
• Safety and Security: Prevent abuse and maintain platform security
• Legal Compliance: Meet legal obligations and protect rights
• Communications: Send important service updates and notifications

4. Data Security and Storage

4.1 Security Measures

We implement industry-standard security practices to protect your data:

• Encryption of data in transit and at rest
• Secure servers and infrastructure
• Regular security updates and monitoring
• Access controls and authentication
• Additional encryption for sensitive data like license plate numbers

4.2 Data Retention

• Messages: Stored until you delete them
• Account Data: Retained while your account is active
• Analytics: Aggregated usage data retained for service improvement
• Account Deletion: All personal data immediately deleted upon account deletion

5. Data Sharing and Disclosure

5.1 We Do Not Sell Your Data

TagItem does not sell, rent, or trade your personal information to third parties.

5.2 Limited Sharing

We may share your information only in these circumstances:

• Service Providers: Trusted partners who help operate our services (hosting, payment processing)
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In case of merger or acquisition (with user notice)
• User Consent: When you explicitly authorize sharing

5.3 Anonymous Data

We may share aggregated, anonymized statistics that cannot identify individual users.

6. Your Privacy Rights

6.1 Access and Control

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct your information
• Deletion: Delete your account and all associated data
• Export: Download your data in a portable format
• Settings: Control privacy and notification preferences

6.2 Regional Privacy Rights

EU Users (GDPR): Rights to object to processing, restrict processing, and data portability

California Users (CCPA): Rights to know, delete, and opt-out of data sale (note: we don't sell data)

All Users: Right to contact us about privacy concerns

6.3 Exercising Your Rights

To exercise these rights, contact us at privacy@tagitem.com. We will respond within 30 days and may require verification to protect your account.

7. Children's Privacy

TagItem is not intended for children under 13. We do not knowingly collect personal information from children under 13. Users between 13-18 must have parental consent.

If we discover we've collected information from a child under 13, we will immediately delete it.

8. International Data Transfers

TagItem operates globally, and your data may be transferred to countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses
• Adequacy decisions for certain countries
• Technical and organizational security measures

9. Third-Party Services

TagItem integrates with third-party services for functionality:

• Authentication: Google, Apple, or other login providers
• Analytics: Usage analytics services
• Cloud Services: Data storage and hosting
• Payment Processing: Subscription billing services

These services have their own privacy policies, which we encourage you to review.

10. Cookies and Tracking

10.1 Mobile App

Our mobile app uses local storage and analytics SDKs for functionality, preferences, and performance monitoring.

10.2 Web Version

Our web application uses cookies for essential functionality, analytics, and user preferences. You can manage cookie settings through your browser.

11. Data Breach Notification

If a data breach affects your personal information, we will:

• Notify affected users promptly
• Inform relevant authorities as required
• Provide clear information about the incident
• Offer guidance on protective measures

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make changes:

• We'll notify you through the app or email
• Material changes will have at least 30 days notice
• Continued use constitutes acceptance of changes
• Current version is always available at tagitem.com/privacy

13. App Store Privacy Labels

For app store transparency, here's a summary of our data practices:

• Data Linked to You: Account info, messages, QR codes, usage data
• Data Not Linked to You: Crash logs, anonymous analytics
• Data Not Collected: Health data, financial info, browsing history
• Sensitive Data: Location (when shared), license plates (encrypted)